Pro as standard

Pro as standard

We're here for one reason: to help you get the job done better. And we do it side-by-side with the experts who know more about tools than anyone else: tradespeople. Listening to what they need and creating products together is what makes STANLEY what it is today. And it's what makes our tools PRO AS STANDARD.

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    Product reviews

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    End-users surveyed

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    Face-to-face interviews

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    Work-out days with end-users

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    'Tool Crew' members

See how we created a blade that lasts 10 times longer for just twice the price

Our research revealed that tradespeople were losing as much as 40 minutes a week changing blunt blades, especially when performing heavy-duty applications. Our engineers were convinced they could find a solution, and they did – a tungsten carbide-tipped blade designed to deliver increased blade life and maintain first-cut sharpness whilst strong enough to safeguard against snaps - three key factors that today's professionals demand from their blades.

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Watch how we made a more ergonomic snip, reducing the risk of injury for our end-user

Working alongside our end-users we learnt that tradespeople who used aviation snips frequently were suffering from carpel tunnel syndrome, so our engineers designed an aviation snip that people could use, even regularly, with minimal risk of ergonomic injury, and we did it in collaboration with United States Ergonomics.

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Learn how we made a laser level that’s suitable for working in bright conditions – even outdoors

With a range of red beam laser levels already under our belt we felt we had the perfect solution for quick and accurate levelling. Our end-users, however, told us that conventional red beam laser levels weren’t ideal for working outdoors or in bright conditions, so our product development team went away and created a laser level with a green diode – creating a beam that’s 4 times brighter than a conventional red beam and easier for the human eye to see.

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