Partnerships & Sponsorship

STANLEY's impressive line-up of sponsorship partners demonstrates our continued investment and ongoing commitment to the world of football and motorsport. Sponsorship provides the perfect stage to highlight our brand portfolio and engage with our end users by delivering exciting content and promotions across our global markets.


barcelona women

Performance in a different league! STANLEY is proud to partner with FC Barcelona Femeni, one of the most skilful, dedicated and successful women’s football (soccer) clubs in the world. With our combined passion for performance, innovation and helping people to excel, we are excited to join forces with this ambitious, pioneering team, which has raised the bar in recent years, achieving an impressive track record of championship wins.


barcelona web banner

STANLEY has entered into a multi-year partnership as the Official Tools Partner of Football Club Barcelona. FC Barcelona is one of the most successful football clubs in the world, with 2 Club World Cup, 21 Spanish League, 4 Champions League, 26 Spanish Cup and 3 European Super Cup championship titles to date. They have more than 320 million global fans, more than any other team in the world and they play their home matches at Camp Nou (since 1957), which is the largest stadium in Europe with 99,534 seats. This exciting partnership provides STANLEY with full global marketing rights and official associations for our brand, with STANLEY appearing on the LED system at Camp Nou for all La Liga competitions, where matches are broadcast into 200 global territories each week.


STANLEY is proud to be both the Official Toolmaker of Joe Gibbs Racing® and an official sponsor of their No.19 car, as driven by Carl Edwards, which will feature STANLEY branding in 12 of the races in the 2015 race season.


The world's premier motorcycle racing series airs in over 200 countries and reaches millions of homes worldwide. Our ongoing sponsorship of the Yamaha Tech 3 team—with branding on the bikes, riders, uniforms, within the garage and on thousands of pieces of merchandise—delivers great on- and off-track exposure. In association with Dorna, MotoGP's governing body, STANLEY tools are used exclusively to construct, maintain and transport the series at all 18 races around the globe.


Talented, agile and committed to delivering the ultimate performance, STANLEY is proud to support the EXTREME athletes who, like STANLEY users, show an unlimited desire to excel in everything they do. Whether competing in pro-level competitions or tirelessly practising their most creative tricks in the park, there is just one single motivation in mind for these dedicated individuals and teams: to be at the top of their game. Constantly fine-tuning their equipment and honing their skills, they meticulously prepare for the next event, always ready to perform to their absolute best ability with infinite passion and determination. This year, we have partnered with four exciting action sports categories: Skateboarding, Freeride Mountain Biking, BMX and Snowboarding. STANLEY has also been confirmed as official tool supplier for the high profile Dew Tour contest series.